https://www.jenscheerer.com/work daily 1.0 2022-03-29 https://images.squarespace-cdn.com/content/v1/5b11b38245776eb0a7f69671/1632900315734-WBE5OQNRS4HSNVCI4RX6/Pirate.jpg work examples - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b11b38245776eb0a7f69671/a56a4f7a-28c8-47a8-986b-22e6dd4dd346/introductions.jpg work examples - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b11b38245776eb0a7f69671/b992273a-5709-44d0-87ea-17fc98e653fd/HEART_GIF.gif work examples If a child plays with a toy for 4 or more interactions, the ‘like’ button will pulse a heart to encourage kids to tap to like the toy for their wishlist. https://images.squarespace-cdn.com/content/v1/5b11b38245776eb0a7f69671/64bf8cb9-02f2-4fbd-b18b-558026444421/WWL-email2+.jpg work examples - WIshlist Kids can “heart” toys they like and to add to their wishlist, and can send a one time email to parents. Tapping “buy now” in the email will take users to the Walmart product page for that item where adults can also explore the interactive product demo. https://images.squarespace-cdn.com/content/v1/5b11b38245776eb0a7f69671/1632900251473-7H0PW56NWUTZ8WC9DHRB/squeakee.jpg work examples - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b11b38245776eb0a7f69671/53bb87e6-9680-4120-8896-b5758b04291a/toyproject.jpg work examples - TOY DEMOS EVERYWHERE The toy demo is designed for kids to test toys, but it also appears on the Walmart product page (minus the kid facing Wonderlab navigation) and can exist as a standalone on social media (like Pinterest) with the ability to shop at the bottom. https://images.squarespace-cdn.com/content/v1/5b11b38245776eb0a7f69671/bd0381fa-5679-4cd2-a7d5-03c4e51a5a2c/WWL-FLOW.jpg work examples - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b11b38245776eb0a7f69671/642f13d4-1bcc-437e-aa4e-a842a0e4f7ef/onboard.gif work examples - Onboarding Testing showed us that users can easily engage with toy demos, and want to do that first with an average of 3 toys. When users are ready to explore additional features, we show them what they need when and where they need it. (like/wishlist etc.) We also leverage the short introduction to give users a sense of place and purpose - toy testing. https://images.squarespace-cdn.com/content/v1/5b11b38245776eb0a7f69671/29e3e35a-62fa-463e-bb94-829bcd49f8ec/NEXT_PULSE.gif work examples - Pulses & nudges Embedded into the logic of the site are gentle reminders to kids that they can tap to get to the next toy (via a reminder pulse) if they have not interacted with the experience for 10 seconds. https://images.squarespace-cdn.com/content/v1/5b11b38245776eb0a7f69671/ef57406b-8b8a-4785-a77b-5fa9a8ae9269/evolution2.jpg work examples evolution of navigation, features, layout and design https://images.squarespace-cdn.com/content/v1/5b11b38245776eb0a7f69671/1634444273223-EHWQU607X98YEIP2B9HJ/WWL-screen4.png work examples - Navigation We understand through testing and research that kids prefer to navigate through random toys for both the surprise factor and the opportunity to play with all different kinds of toys. Next toy provides this easy fun way to browse, while a secondary navigation of all toys is built for users who have an age, category or something specific in mind, or to go back to toys they have already played with. https://images.squarespace-cdn.com/content/v1/5b11b38245776eb0a7f69671/051d7658-adf9-4a0b-b8bb-126123a86fa5/Legoroom.jpg work examples If a user is coming from a special brand ad, they will be directed to an introductory page where they can pick which toy to test first. The “Next” toys to be shown will be the playlist, and following the playlist will be random toys from the rest of the experience. Users who come into the experience organically will see the regular front door, but they can access the playlist in the “All Toys” area. https://images.squarespace-cdn.com/content/v1/5b11b38245776eb0a7f69671/6aef5b43-6bb4-4d46-9329-57039bd02913/manytoys.jpg work examples - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b11b38245776eb0a7f69671/806a9eb0-3e21-4a4e-8dc7-c72d91f7a471/lego.jpg work examples - Playlists & Supplier opportunities In order to give brands an opportunity to have a larger presence within the experience, we created the ability to host a playlist slot to group many toys. https://images.squarespace-cdn.com/content/v1/5b11b38245776eb0a7f69671/2c45ba5f-fcee-4546-ab37-1499045ed671/CSheader.jpg work examples - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b11b38245776eb0a7f69671/0654e84e-a1a7-411d-b1f8-4c320d6ab475/INTERACTIVE+COOKING.jpg work examples - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b11b38245776eb0a7f69671/cc1275ce-c407-40a0-9d1e-caa077e30bc5/MysteryBasket.jpg work examples - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b11b38245776eb0a7f69671/36b89383-9419-483b-980b-39ccefccdf76/tastypage.jpg work examples - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b11b38245776eb0a7f69671/1603c466-0b18-4b61-b1cd-0fff901d24e8/INTERACTIVE+COOKING.png work examples - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b11b38245776eb0a7f69671/fcae791f-040c-4661-9cde-aee2ee309c66/cookshoplayouts.jpg work examples - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b11b38245776eb0a7f69671/ed030297-a4d2-4f4a-99e3-1b1148da7b4e/Pioneerpage.jpg work examples - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b11b38245776eb0a7f69671/dd097780-7de2-4874-aaf7-4c251458491d/desktopcommerce+copy.jpg work examples - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b11b38245776eb0a7f69671/80bf6f72-dad4-4fe9-8026-79de46de015b/CommerceFlow+copy.jpg work examples - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b11b38245776eb0a7f69671/a24b1252-a897-428c-93dd-82dd79c8821b/INTERACTIVE+COOKING+copy+2.jpg work examples - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b11b38245776eb0a7f69671/ffa277ad-2184-4358-8efa-ce1e8da5daf0/sitelayouts.jpg work examples - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b11b38245776eb0a7f69671/dbef95fd-b4c1-45b7-b62b-756d060dc3af/overthetoppage.jpg work examples - 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